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Privacy Policy

Last updated on 9 May 2026
 

1. Introduction

We love our community at Mefino Services. It is extremely important to us that you not only have a pleasant experience buying and selling on Mefino Services, but also that you feel comfortable and safe while doing so.

This Privacy Policy supplements our Terms of Service and explains how Mefino Services, its subsidiaries, and affiliates that link to this Privacy Policy, handle information collected and received in the course of your use of our websites, mobile application, and services (collectively, the “Services”). It also governs the collection, use, and disclosure of your information. 

2. Information we collect and receive

We may collect and receive information from you in the following situations:

  • When you register for an account with us (“Account”).

  • When you choose to connect your Account with an external third-party service or application, such as Facebook.

  • When you use the features and functions available on our Services, for example, by creating listings, interacting with other users through our chat feature, or transacting with other users.

  • If you contact us, for example, with a query or to report a problem.

  • When you register for a survey, campaign, contest, and/or lucky draw with us.

  • When you interact with us offline or through an external third party.

You are under no obligation to provide the information to us. However, if you choose to withhold the information or to revoke permission for us to receive the information, we may be unable to provide certain aspects of our Services to you.

By providing us with any information relating to a third party (e.g. information of your spouse, children, parents, and/or employees), you represent to us that you have validly obtained the consent of the third party to provide us with their information for the respective purposes.

We may collect and receive the following information. Please note that not all of our Services collect all of the information listed below:

  • Account credentials such as username.

  • Profile information such as name, gender, email address, profile photo, mobile number, and date of birth.

  • Information required for the use of the "Order/Buy" button (including payment and shipping services and buyer protection services) such as bank account, NRIC/FIN number, address, mobile number.

  • Identity information such as NRIC number

  • Images, voice and video recordings disclosed by you through the use of Services. 

  • Location information such as last known location, and meet-up location.

  • Data collected through digital identity platforms (such as SingPass) or third party identity verification platforms.

  • Aggregate data collected through the use of our Services.

  • Any communications between you and another user of our Services, including the content of those communications, which may include personal data..

  • Unique identifiers such as device identifier, browser type and settings, device type and settings.

  • Information, records and evidence submitted in connection with Mefino Services and other post-purchase support, disputes, returns and refunds, including unboxing videos, photographs of items and packaging, delivery records, return records, and related communications.

As set forth in Mefino Services’s Terms of Service, if you come in possession of another user’s (the “Disclosing Party”) personal data through the use of the Services you agree that you will (1) comply with all applicable personal data protection laws with respect to any such data, including any collection, processing, storage or transfer of such data; (2) allow Mefino Services or the Disclosing Party whose personal data you have collected (the “Receiving Party”) to remove his or her data so collected from your database; and (3) allow Mefino Services or the Disclosing Party to review what information has been collected about them by the Receiving Party, in each case of (2) and (3) above, in compliance with and where required by applicable laws. 

3. Your interactions with others

Our Services offer features that allow users to connect and communicate in groups that are public or semi-public, and to share information with each other to complete a transaction. Please use common sense and exercise good judgment when sharing information in these groups or with others. We generally do not monitor or remove the information that you share and such information may remain available on our Services after your Account has been deactivated, terminated, or is otherwise closed. You are responsible for the information you choose to share in these groups or with other users.

4. Why we collect the information and how we use it

We may use the information collected and received from you for the following purposes and any other purposes that we notify you of at the time of obtaining your consent:

  • To verify your identity, update our records, and generally maintain your Account with us.

  • To provide, improve and enhance our Services and customise the content shown to you.

  • Develop, operate, improve, deliver and maintain our Services.

  • To process transactions.

  • To facilitate, process, or arrange payment and/or shipping services.

  • To offer you new or enhanced features and products (such as AI-powered listing generation, image background enhancement and AI assistants).

  • To process or resolve any dispute arising from or in connection with any transactions, in accordance with our Terms of Service.

  • To detect or monitor any frauds or other prohibited content, businesses or activities such as the evasion of fees. We retain a copy of all communications, which may be utilised to address such issues.   

  • Responding to your queries and resolving complaints.

  • To enhance your customer service experience. This includes using AI to provide real-time answers in chat interactions, analyse customer service conversations to identify areas for improvement and understand common customer issues, and assist our support team in responding to your inquiries more efficiently and effective

  • To facilitate, confirm and/or provide updates or notifications in relation to any transactions.

  • To source, facilitate, process, fulfil, support, deliver, return, refund and otherwise administer Mefino Services orders and related transactions, including without limitation: 
    • to verify delivery, non-delivery, item condition, packaging condition, return compliance, fraud indicators and dispute eligibility, including by reviewing unboxing videos, photographs, tracking records, carrier scans, customs or clearance records and other transaction-related records; and 
    • to share relevant information with overseas marketplace, supplier, logistics, customs, clearance, payment, returns handling, verification, inspection, authentication, fraud prevention and related service providers for the administration of Mefino Services orders and disputes.

  • Carry out polls, surveys, analysis and research on how our Services are being used and how we can improve them.

  • To update you on your listings and our Services (e.g. new offers, new chats, new feedback, new comments). These updates will be sent by email and/or through push notifications and you can choose to unsubscribe from these updates at any time through the “Settings” page of your Account.

  • To send you marketing and/or promotional materials on the latest products and services of Mefino Services or carefully selected third parties. These updates will be sent by email and/or through push notifications and you can choose to unsubscribe from these marketing communications via the link in the email you have received and/or through the “Settings” page of your Account. These marketing communications may also be communicated to you through text messages and/or voice calls (including but not limited to via SMS or WhatsApp) if you have indicated that you wish to receive such updates through these methods. For more information on anonymous advertising, including to understand what opting-out means and your opt out choices, please see the Section 5 below.

However, if you are a user in Hong Kong, the following will apply to you 

With your consent or indication of no objection, to send you marketing and/or promotional materials on the following types of products and services of Mefino Services and/or carefully selected third parties: household products, general merchandise, retail goods or services, food, water & beverages, restaurants, catering, groceries, health & beauty, lifestyle, pharmaceuticals, fragrance & cosmetics, baby products, wine and liquor, cigarettes and cigars, stationery, books and paper products, confectionary, toys, clothing, shoes, textiles, fashion accessories, bags & luggage, jewellery, watches, furniture, plants and accessories, office supplies, phones and mobile devices, electronics and electrical appliances, computer software and games, music, pet products, fuel, motor vehicle services, educational products and services, entertainments, utilities, online auction, financial, investment, insurance, banking and credit cards, logistics, transportation, shipping travel, hotel and accommodation, sports, leisure, recreation and entertainment, telecommunications products and services, financial services, insurance services and products, e-commerce (including trading and payment platforms and online auctions), reward, referral, loyalty or privilege programs and related products and services, promotional offers, discounts and/or related products and services.

  • To send you service-related messages including, without limitation, a welcome/confirmation email when you register your Account and to enforce our Terms of Service and other policies. These messages are not promotional in nature. These messages will be sent by email and/or through push notifications and you may not opt-out of receiving service-related messages from Mefino Services, unless you deactivate your account. 

  • Perform functions or services as otherwise notified to you at the time of collection such as to publish and/or use for our marketing purposes, your feedback, and stories.

  • To provide you with a more tailored online advertising experience. Mefino Services has in place, tools and services that are used to create advertisements, to deliver advertisements to devices on behalf of advertisers, to monitor the success of and manage advertising campaigns, and to present you with advertisements that are more likely to be interesting and relevant to you. Delivering relevant ads that are tailored to users’ interests is known as “interest-based advertising” (sometimes also referred to as “behavioural advertising”). For more information on interest-based advertising, including to understand what opting-out means and your opt-out choices for your devices, including computer browsers and mobile browsers and devices, please see Section 10 “Mefino Services Opt-Out” below.

  • If you are a member of our survey panel, your information may also be used to manage your panel membership; and send you service-related messages, new survey opportunities and, updates on your rewards and incentives. These updates will be sent by email and/or through push notifications and you can choose to unsubscribe from these updates through the relevant email and/or “Settings” page of your Account. These updates may also be communicated to you through text messages and/or voice calls if you have indicated that you wish to receive such updates through these methods.

  • To provide and carry out cross-application and cross-device advertising (i.e. advertising across browsers and applications on a single device, as well as cross-device advertising), advertising delivery and reporting. Information includes information described above and data collected from a particular computer, browser or device and may be used with another computer, browser or device that is linked to the computer, browser or device on which such data was collected.

  • To comply with applicable Anti-Money Laundering and Countering the Financing of Terrorism regulations and other applicable laws and regulations.

5. Who we share your information with

We may share your information with and/or transfer your information to our third-party service providers, agents and/or our affiliates or related corporations, and/or other third parties, which may be located inside or outside of your jurisdiction, for one or more of the above-stated purposes. 

We endeavour to ensure that the third parties and our affiliates keep your information secure from unauthorised access, collection, use, disclosure, processing or similar risks and retain your information only for as long as your information is needed for the above-mentioned purposes. 

Such third parties include, without limitation:

  • our subsidiaries, affiliates and related corporations;
  • buyers or sellers you have transacted with or interacted with on our Platforms or in connection with your use of the Services for the above-stated purposes;
  • other users of our Platforms in relation to the information that you (i) make available on your profile and (ii) upload and/or share on or through our Services;
  • the relevant seller/buyer (as the case may be), when you choose to use our (i) Whatsapp chat feature; (ii) buyer protection services and/or (iii) payment and shipping services; 
  • contractors, agents, service providers and other third parties who assist us in performing certain aspects of our Services on our behalf, such as processing transactions, payment or shipping services, fulfilling requests for information, receiving and sending communications, updating marketing lists, analysing data, providing support services or in other tasks. Such service providers will only have access to your personal information to the extent necessary to perform their functions. Where we share the information with third party payment and/or deferred payment service providers for the purposes of providing you and performing certain aspects of our Service, the personal data you provide may be used to conduct matching procedures against databases of known fraudulent transactions (maintained by such third parties) verify your identity, conduct due diligence checks, reviewing/assessing and verifying your credit worthiness and standing, any risk management procedures put in place by the third party service providers, or other screening activities (including background checks) in accordance with legal or regulatory obligations;
  • overseas marketplaces, suppliers, international shipping providers, parcel forwarding providers, customs brokers, customs clearance service providers, return handlers, verification, inspection or authentication service providers, fraud prevention providers and other service providers engaged in connection with Mefino Services and other cross-border transactions;
  • courts, tribunals, enforcement agencies, governmental or regulatory authorities having jurisdiction over Mefino Services; 
  • any third party claimants or potential third party claimants; 
  • your card issuing bank, financial institution and/or payment service provider, to process or resolve any chargeback, payment reversal and/or dispute arising from or in connection with a transaction using our Services in accordance with our Terms of Service;
  • our potential partners, investors and other parties with a view to a potential business partnership, collaboration, joint venture or otherwise in furtherance of our business; 
  • we may collect and share with third party data management platforms or advertising and analytics partners precise location information. This location information may be used by itself, aggregated, or combined with mobile identifiers (such as IDFAs and Android IDs), and shared with third parties for purposes related to advertising, analytics, attribution (e.g., measuring ad performance), analytics and market research; and
  • if required to do so by law or if we believe that such action is necessary to prevent fraud or crime or to protect our Services or the rights, property or personal safety of any person.

We respect your privacy and we will not sell your personal information to any third party. We may disclose data and aggregate statistics about users of our Services and sales to prospective partners, advertisers, sponsors and other reputable third parties in order to describe our Services, deliver targeted advertisements or for other lawful purposes, but these data and statistics will not include information which can be used to identify you.

From the “Settings” page of your Account, you may opt out of us sharing the anonymous information listed above. For more information on how we share such information and your opt-out choices, please refer to this article.

6. Transfer of information

By using our Services, you authorise us to use your information where Mefino Services operates for the purposes mentioned above. We will ensure that your information is transferred in accordance with this Privacy Policy and protected in accordance with applicable laws on personal data protection.

7. Protecting your information

The security of your information is important to us. We have security measures in place to protect against the loss, misuse and alteration of information under our control.  We also follow generally accepted industry standards to protect the information transmitted to us over the Internet, both during transmission and once we receive it. Sensitive information (such as credit card numbers) are encrypted using secure socket layer technology (SSL). However, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security.

It is important that you protect against unauthorised access to your Account and information by choosing your password carefully, and keeping your password and Account secure (e.g. by signing out after using our Services).

8. Accessing and updating your information

You may access and update your information within our Services through the page of 'My Account'.

Where you provide personal information about yourself to us, you are responsible for providing accurate, not misleading, complete and up-to-date information about yourself and any other person whose personal information you provide us, and to update this personal information as and when it becomes inaccurate, misleading, incomplete or out-of-date.

In certain circumstances, you may need to provide us with personal information about someone other than yourself. If so, we rely on you to inform these individuals that you are providing their personal information to Mefino Services, to make sure they consent to you giving us their information and to advise them about where they can find a copy of this Privacy Policy.

If you wish to:

(a) apply for a copy of the information we hold about you; or

(b) withdraw consent you previously provided to us to use, collect or disclose the information we hold about you; or

(c) request for a deletion of the data you previously provided to us to use, collect or disclose the information we hold about you;

please contact our Personal Data Protection Officer at the contact details set out in Section 13 below.

Please allow us a reasonable time to respond to any request and effect any change. We may ask to verify your identity and for more information about your request. Where we are legally permitted to do so, we may refuse your request and may give you reasons for doing so. 

Where you have requested a copy of the information we hold about you, we may charge a reasonable administrative fee to cover the costs of responding to your request. If we decide to do so, we will provide you with a written estimate of such fee beforehand.

9. Tracking technologies

We use tracking technologies in our Services. These enable us to understand how you use our Services which, in turn, helps us to provide and improve our Services. However, the tracking technologies do not access, receive or collect information that can be used to identify you.

10. Mefino Services Opt-Out

We may deliver personalised and/or targeted advertisements (each, send email) to you in the course of your use of our Services and/or through a variety of advertising networks and exchanges.

From the page of your "My Account", you may opt out of behavioural tracking and/or interest-based advertising through our Platforms. Your changes to such opt-out settings may take 24 hours to become effective.

Please note that if you choose to “opt-out”, we will not use the information we have collected about you to deliver Targeted Ads, but it does not opt you out of seeing advertisements. You will still see generic, non-targeted advertisements that are served without the use of any information we have collected about you. You may still be served advertisements for other reasons, such as:

  • General advertisements served to all users of our Platforms. 

  • Personalised and/or targeted advertisements from other third parties and not delivered by Mefino Services through your mobile and/or web activities.

Please also note that even though Mefino Services does not share your personal data (other than hashed or device identifiers, to the extent they are personal data in some countries) with any advertising networks and exchanges without your consent or unless as specified in this Privacy Policy, when you view or interact with an advertisement via any of your devices, an advertiser or advertising network or exchanges can infer that you are within their target audience; or when you click on an advertisement, the publisher and/or advertiser will know you visited the page that you clicked on and may still be able to associate personal data collected by such third parties directly from you through their cookies and similar tracking technologies.

11. Changes to this Privacy Policy

We reserve the right to make changes to this Privacy Policy at any time and all changes will be posted here. If we believe that the changes are material, we will notify you of the changes by posting a notice on our Services or by email. You are responsible for reviewing the changes which we make this Privacy Policy. By continuing to use our Services, you acknowledge our updated Privacy Policy.

12. Third-party sites and resources

Our Services may, from time to time, contain links to external sites or resources which are operated by third parties. We have no control over the content and privacy practices of such sites or resources. You are advised to review the privacy policies of these sites and resources operated by third parties and understand how your information may be used by those third parties.

13. Contact us

If you have any questions, complaints, concerns or comments on our Privacy Policy, we welcome you to contact us by sending an email to privacy@mefino.com. Your indication at the subject header would assist us in attending to your email speedily by passing it on to the relevant staff in our organisation.